GrubHub.com has been a labor of love and an obsession for me for about five years. I’ve had a few people ask me just how we got started with all this.
I remember standing on the 151 bus in Chicago in January. The bus was late, and so packed that I found myself in alarmingly close proximity to the armpit of the dude standing next to me. There was this nasty slush from a recent snow everywhere. When I arrived at home, exhausted, I walked into my apartment with barely enough willpower to pour myself a bowl of lucky charms.
With a heroic effort I managed to crack the massive yellow tome of business listings deposited at my doorstep. There was no useful information. I called seven restaurants before I found one that would deliver to me. I knew there had to be a better way to do this.
A few beers at Moody’s pub with my soon to be partner Matt Maloney and we had ourselves a business plan so bold and audacious in nature that our progeny would build monuments to our genius and vision:
1. Get all the information about every delivery restaurant in the city
2. Publish it all in a meaningful way
3. Have restaurants pay for advertising if it works
Turns out the “if it works” part was probably our smartest move. Our restaurants enjoy working with us because we help to bring them business in an extremely affordable way. Our @home diners love us because we make ordering food more convenient for them.
As Matt and I continue to grow GrubHub.com, we hope to make our Web site even more accurate and convenient. And we love feedback over here, so keep sending us your tips, comments and helpful suggestions!
Mike Evans is co-founder and COO of GrubHub.com and creator of the Knowist.com blog.